Paid Search Marketing Manager

The ESO Marketing team is seeking a dynamic and motivated Senior Paid Search Manager to join our Digital Marketing team. Reporting to the Digital Marketing Manager, the Senior Paid Search Marketing Manager for ESO will develop, implement and optimize PPC marketing strategies to support our mission to improve community health and safety through the power of data. You will use data-driven insights to enhance campaign performance, drive acquisition, and increase return on investment (ROI). This role requires expertise in search engine marketing (SEM), keyword research, bid management, and analytics.

What You’ll Be Doing - The Day to Day

Campaign Strategy & Execution:

• Be the hands-on expert with ownership and oversight over ESO’s paid search execution, management, optimization, and reporting.
• In partnership with the Digital Marketing Manager, own the strategic elements that drive PPC performance, driving down cost of acquisition metrics while scaling SEM campaigns to meet marketing growth goals.
• Conduct in-depth keyword research, selection, and analysis to ensure optimal targeting.
• Regularly analyze audience targeting and perform competitive analysis to inform campaign strategies and ensure performance to goals are met.
• Set up and manage various types of ad campaigns, including search, display, and retargeting.
• Write and test ad copy to improve click-through rates (CTR) and conversion rates.
• Adjust bids based on performance data to maximize return on ad spend (ROAS).

Budget & Performance Management:

• Monitor daily and monthly campaign spend against the allocated budget.
• Analyze performance metrics such as CTR, CPC, CPA, and conversion rates.
• Create and present reports on campaign performance, trends, and insights.
• Identify and implement opportunities for cost-saving and budget reallocation to improve ROI.

Collaboration & Communication:

• Work closely with the Digital Marketing Manager to ensure goals are being achieved
• Work closely with the marketing team – content, design, product marketing and demand generation teams – to ensure cohesive marketing efforts.
• Collaborate with internal stakeholders to understand goals and ensure alignment of paid search strategies with business objectives.
• Stay up to date with SEM trends, algorithm changes, and best practices.

Tools & Reporting:

• Use tools like Google Analytics, Google Ads, Bing Ads, SEMrush, LookerStudio and other relevant platforms for campaign management and reporting.
• Knowledge of and ability to manage GA4 and Google Tag Manager
• Implement conversion tracking to measure and improve campaign effectiveness.
• Run A/B tests on landing pages, keywords, and ads to optimize user experience and conversion.
• Provide regular reports and insights on PPC performance, including recommendations for future improvements

Who You Are - The Essentials 

Education:

• Bachelor's degree in Marketing, Business, Communications, or related field.

Experience:

• More than 5 years of experience managing paid search campaigns in Google and Bing.
• Proven track record of successfully managing B2B SEM campaigns.
• Ability to maximize performance with proven record of driving strong paid media performance.
• Hands-on experience managing PPC campaigns with Google Ads, Bing Ads.
• Strong analytical skills and experience with Google Analytics (GA4) and Google Tag Manager.
• In-depth knowledge of bid management strategies, conversion tracking, and audience segmentation.
• Experience with A/B testing, ad copywriting, landing page optimization (CRO).

Skills:

• Proficiency in Excel for data analysis and reporting.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Excellent communication and collaboration skills.

Who You Are - The Desirables (It’s a plus if you have):  

• Google Ads and Bing Ads certifications.
• Knowledge of SEO principles and their interaction with SEM strategies.
• Experience in industries such as e-commerce, B2B, or software technology.

Benefits & Perks:

• Paid Vacation: 5 weeks of paid vacation to recharge and connect with family and friends. 
• Sick Time Conversion: Convert unused sick time into additional vacation days. 
• Meal Vouchers: Access to delicious meals and snacks during your workday. 
• Ergonomic Workspace: Electrically adjustable desks, comfortable chairs, laptop, phone, and internet. 
• Dynamic Team Environment: Experience the camaraderie and agility of an energetic and passionate team. 
• Hybrid Workforce: Flexible options to perform your role from our centrally located office, convenient to shopping and restaurants, or from home as needed.  
• Office Amenities: Convenient safe bike-parking and onsite shower facilities, catering to those who prefer sustainable commuting options. 
• Competitive Salary: along with a comprehensive benefits package. 
• Career Development & Training: Benefit from career development programs, mentorship opportunities, training sessions, and paths for advancement. 
• Inclusive Workplace: a diverse, equitable, and inclusive global workplace where all people feel supported, and creativity and new ideas are encouraged. 
• Employee Referral Bonus Program: Earn bonuses for referring talented individuals to join our team.  

Are you ready to Make a Difference? 

ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religious or similar philosophical belief; race; national origin; political opinion; sexual orientation; disability; marital or civil partnership status, or other non-merit factor. 

Data Privacy 

We disclose your personal information to our private equity sponsor, Vista Equity Partners, and its affiliates, including Vista Consulting Group (collectively, “Vista”), for administration, research, database development, workforce analytics and business operation purposes, in line with the terms of this Privacy Policy. Vista processes and shares your personal information with its affiliates, including other Vista portfolio companies, on the basis of its legitimate interests in managing, administering and improving its business and overseeing the recruitment process and, if applicable, your employment relationship with ESO Solutions UK Ltd. If you have consented to us doing so, we also share your personal information with other Vista portfolio companies for the purpose of being considered for other job opportunities in the pooling system, both inside and outside the EEA. Please find a full list of all Vista portfolio companies at: https://www.vistaequitypartners.com/companies/ and Vista’s privacy policy at https://www.vistaequitypartners.com/privacy/. Where this requires us to transfer your personal information outside of the EEA, please refer to the Privacy Policy for further details on cross-border transfers. In connection with the recruitment process, your personal data may be transferred outside of the EEA to Lever, Hirebridge, LLC and Criteria Corp., which provide applicant tracking and evaluation services. Hirebridge, LLC and Criteria Corp. have agreed to comply with the EU Standard Contractual Clauses to ensure that your personal information is adequately protected whilst outside of the EEA.